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Rush Hour Pollution Deadlier Than Thought

You are quite aware of the health-hazards that seems to be added by the billowing smoke into the air behind a distantly fading lights of the car. Rush hours can be aptly qu...

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Glaciers Are Melting So Much They Are Changing Shape Of Earth's Crust

Nasa scientists discover existence of glacial waves, which move huge amounts of ice and water into the sea during periods of intense melting, by studying changes to the lan...

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Can Wearable Sensors Tell When You're Sick?

It may one day be possible to spot illness the same way many of us already track our exercise habits and sleep patterns: with wearable sensors, researchers say. In a new st...

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At The Brink Of A Discovery, Indian Scientists Hope To Trace The First Signals From Stars & Galaxies!

The team has claimed that it will soon be possible to detect such signals, based on the first round of observations from a place located 4,800 metres above sea level, in La...

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Ozone Layer Hole Appears To Be Healing, Scientists Say

Research by US and UK scientists shows that the size of the ozone void has shrunk, on average, by around 4m sq km since 2000. The measurements were taken from the month of ...

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"Availability Of BARC Rural Data Is Welcome New Arsenal": Sam Balsara

BARC India recently announced the completion of its joint venture with TAM Media Research, with the latter making an exit from the television ratings business effective Feb...

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A Milestone Year For Media

The foremost was the rollout on 29 April of the Broadcast Audience Research Council India, the country’s homegrown television audience measurement data The year 2015 ...

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The Female Force Awakens as Star Wars Has Four Strong Women Roles

The Bechdel Test is a far from perfect measurement of the accuracy and integrity of gender portrayal, as Alison Bechdel herself has admitted, but it’s one that has fi...

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Nielsen Launches Digital Advertising Measurement Solution

The Nielsen Digital Ad Ratings will deliver the reach, frequency, gross rating point (GRP) metrics and demographics of online audiences. The Nielsen Digital Ad Ratings solu...

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Is The Leap Second Good Or Bad? We Have Until 2023 To Find Out.

The leap second is an extra second of time added periodically to the world?s clocks, but some experts have raised fears it could throw off modern technology, including bank...

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